Before companies can begin to create a brand that will ultimately come to be used by their customers as an expression of their own identity, companies first have to understand their customers’ identities.
Persona Partners have developed proprietary methods based on research to help companies better understand how to position their products and services to be favorably received and ultimately achieve Identity Loyalty.
These method peer into:
•Perceived Roles in Life
•Perceptions of Ideal Self-Image
•Company’s Past History of Activity