Persona Partners merges the results of the Brand Identity Audit and Consumer Identity Profile to develop the new brand with the single purpose of creating Identity Loyalty.
Once the new brand has been developed, a framework is put in place to ensure the brand can accomplish its objective. Implementing the new brand is much more than PR strategies offered by advertising firms that aim to communicate the new brand to target customers.
This framework lays out the fundamentals of the brand allowing client to:
•Develop a Customized Marketing Campaign
•Perform Data Collection and Monitoring
•Fine Tune Marketing to Enhance the brand