Persona Partners’ Americus Reed on New Balance and American Identity In NY Times

Americus Reed of Persona Partners discusses the marketing strategy that links a Brand to American identity in terms of manufacturing and production. The full article is here. He compared New Balance’s advertising to Chrysler’s new campaign with Clint Eastwood, introduced during February’s Super Bowl. In this presidential election year, “a lot of people in the country are looking for hope, for a reason to believe that the country, the economy can come back. The ‘Made in the U.S.A.’ message is very appropriate given the current political and economic climate,” he said.