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Where do “Superstar” brands come from?

28 Sep 2014 on Persona on the Web, Samuel Botts

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What Brands Can Learn from Dating

30 Mar 2014 on Samuel Botts

Radio Shack

What does Radio Shack Want To Be?

17 Feb 2014 on Persona on the Web, Samuel Botts

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Do loyalty programs produce true loyalty?

29 Oct 2013 on Reports, Samuel Botts

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“The Most Valuable Brand in the World”?

17 Oct 2013 on Of Interest, Samuel Botts

(VIDEO) Why Identity Loyalty Branding Is the New Brand Paradigm

05 Oct 2012 on Persona on the Web, Samuel Botts

(VIDEO) Why Identity Branding creates loyal customers

05 Oct 2012 on Persona on the Web, Samuel Botts

Reed Botts Youth Challenge Article Wharton Alumni

Persona Partners Challenge Undergraduate Class to Combat Teen Obesity

17 Sep 2007 on Dr. Americus Reed II, In The News, Persona on the Web, Samuel Botts, Team