Where do “Superstar” brands come from?

28 Sep 2014 on Samuel Botts, Persona on the Web

What Brands Can Learn from Dating

30 Mar 2014 on Samuel Botts

What does Radio Shack Want To Be?

17 Feb 2014 on Samuel Botts, Persona on the Web

Do loyalty programs produce true loyalty?

29 Oct 2013 on Samuel Botts, Reports

“The Most Valuable Brand in the World”?

17 Oct 2013 on Samuel Botts, Of Interest

(VIDEO) Why Identity Loyalty Branding Is the New Brand Paradigm

05 Oct 2012 on Samuel Botts, Persona on the Web

(VIDEO) Why Identity Branding creates loyal customers

05 Oct 2012 on Samuel Botts, Persona on the Web

Persona Partners Challenge Undergraduate Class to Combat Teen Obesity

17 Sep 2007 on Samuel Botts, Dr. Americus Reed II, In The News, Persona on the Web, Team