Since marketing is an applied science, reasons Americus Reed II, why not teach students to apply the theories taught in class to a practical setting? Reed, the Arthur Anderson Term Assistant Professor of Marketing at the Wharton School, had just that in mind when he applied for a grant to offer an Ideas in Action course to his students.
Initiated by the Office of the Provost and coordinated through the Fels Institute of Government, the Ideas in Action program consists of problem-based classes that bring students into contact with a leading public official who helps to guide their work.
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Reed Botts Youth Challenge Article Penn Current (PDF)