Do loyalty programs produce true loyalty?

29 Oct 2013 on Samuel Botts, Reports

Celebrities Settle on the Right Persona

30 Sep 2013 on Persona on the Web, Of Interest, Reports

Persona Partner’s Americus Reed on Multicultural Identity

26 Oct 2012 on Dr. Americus Reed II, In The News, Persona on the Web, News Room, Reports

Persona Partners on How Moral Decoupling Enables Consumers to Admire and Admonish

31 Jul 2012 on Dr. Americus Reed II, Persona on the Web, Reports, Team

Persona Partners on the Crisis Management of the Chick-Fil-A Gay Flap: A Wakeup Call For Companies (NPR)

27 Jul 2012 on Persona on the Web, Of Interest, Reports, Team

MIT Sloan Management Review – Americus Reed II and Lisa E. Bolton

17 Apr 2005 on Dr. Americus Reed II, Persona on the Web, Reports