Where do “Superstar” brands come from?

28 Sep 2014 on Samuel Botts, Persona on the Web

What Brands Can Learn from Dating

30 Mar 2014 on Samuel Botts

You are What You Buy

30 Mar 2014 on Dr. Americus Reed II

Building Identity Loyalty

29 Mar 2014 on Dr. Americus Reed II

Allow brand loyalists to Co-develop

17 Mar 2014 on Dr. Americus Reed II

What does Radio Shack Want To Be?

17 Feb 2014 on Samuel Botts, Persona on the Web

How the self is often distorted

07 Nov 2013 on Dr. Americus Reed II, Of Interest

Do loyalty programs produce true loyalty?

29 Oct 2013 on Samuel Botts, Reports

Identity and Beer Choice

22 Oct 2013 on Dr. Americus Reed II, Of Interest

“The Most Valuable Brand in the World”?

17 Oct 2013 on Samuel Botts, Of Interest