(VIDEO) Why Identity Loyalty Branding Is the New Brand Paradigm

05 Oct 2012 on Samuel Botts, Persona on the Web

(VIDEO) Why Identity Branding creates loyal customers

05 Oct 2012 on Samuel Botts, Persona on the Web

Persona Partners on How Moral Decoupling Enables Consumers to Admire and Admonish

31 Jul 2012 on Dr. Americus Reed II, Persona on the Web, Reports, Team

Persona Partners on the Crisis Management of the Chick-Fil-A Gay Flap: A Wakeup Call For Companies (NPR)

27 Jul 2012 on Persona on the Web, Of Interest, Reports, Team

(VIDEO) What constitutes the significance of a brand?- Dr. Americus Reed, II (NPR)

17 Sep 2009 on Dr. Americus Reed II, Persona on the Web, Team

(VIDEO) Are Consumers Co-Creators of Brand Meaning – Dr. Americus Reed, II

14 Sep 2009 on Dr. Americus Reed II, Persona on the Web, Team

Persona Partners Challenge Undergraduate Class to Combat Teen Obesity

17 Sep 2007 on Samuel Botts, Dr. Americus Reed II, In The News, Persona on the Web, Team

Q&A with Persona Partners Americus Reed II and Samuel Botts, Jr. – Judy Hill (Penn Current)

17 May 2007 on Dr. Americus Reed II, In The News, Persona on the Web, Team

MIT Sloan Management Review – Americus Reed II and Lisa E. Bolton

17 Apr 2005 on Dr. Americus Reed II, Persona on the Web, Reports